What is Branding?

A brand is more than the image on business cards or on your letterhead.  It embraces a businesses persona and message, and then makes that known to your target market.  A company's brand also separates it from its competition.

Why is Branding a Business Important?

Branding your business is giving it originality, personality, and is used to make the public attached to the company at a deeper level.  Once a company has a specific brand, it is important that that brand stays consistent throughout all advertising and marketing campaigns, so the brand becomes directly correlated with the business.  Having a strong brand allows for individuality, gains trust with customers, and builds a reputation with the consumer.

Businesses with recognizable brands are the largest and most successful.  The more often a person sees a company name with its brand, the more likely they will become interested in what the company is and the services offered.

What do I do to Brand my Business?

Whether you realize it or not, a new business already has a brand which is based on the thoughts and opinions of consumers, customers, employees, and business associates.  There are many different parts to branding.  Here are some useful tips:

  • Understand what you want your business to accomplish
  • Let your customers know they are important
  • Always be consistent across all mediums