Search Engine Advertising or Pay Per Click is a form of Internet Advertising that involves promoting your website on search engines by paying for ad placement on a search results page. This is generally a good way to drive traffic to your website, but a lot of traffic is not going to do your bottom line any good if you are not converting enough of those visitors into customers. Carefully laid out landing pages that are designed to convert those visitors into consumers is critical to a successful advertising campaign.
Most home pages on a website have been designed for search engine results page (SERP) and not for converting. GMF believes landing pages are a critical component of any successful pay per click campaign and are an essential component of all of our on-line marketing campaigns.