Web Design

website-design-articleWhether you’re a small business or a large corporation, Global Market Force can design a professional website with the layout and functionality that will enable your business to be found by all the search engines and a web design that will attract new business, project a professional image, and allow you to communicate effectively with your customers.

Whether you’re a small business or a large corporation, Global Market Force can design a professional website with the layout and functionality that will enable your business to be found by all the search engines. GMF can build you an original site that delivers quality, authoritative content that is critical in today’s marketplace. Global Market Force is a web design company in San Antonio that offers affordable web design for the small, medium, or large business owner.  Our custom web designs are created to drive traffic to your site and deliver the digital solutions you demand. Our websites are built with flexibility, functionality, and future growth ability.

When designing a website, GMF concentrates it's efforts in 4 areas:

DESIGN:  GMF designs websites that are warm and friendly.  We do more than provide your business with an online presence. Our designs invite the audience to spend time on your site. Our design concentrates on navigation and ease of use. Our goal is to increase the time a visitor spends on your site, but not at the expensive of being frustrated on trying to find the correct information.

FLEXIBILITY:  We design websites with tomorrow in mind.  We use a Content Management System to make sure your website has the ability for change. The backend administration controls are simple enough that your business can control it's own website. At Global Market Force, we design websites that give you the flexibility to make changes - as they occur.

ON-SITE OPTIMIZATION:  We don't just design websites. We make your website search engine friendly. To get the most out of your future Search Engine Optimization efforts, GMF designs your website with the proper meta tags and keywords that enable your website to be found. We optimize your website!

CONVERSION:  Websites are normally built for the "safe shopper." At Global Market Force, we concentrate our web design efforts on converting those "safe shoppers" into consumers of your products or services. Our websites are designed to convert your traffic with a variety of "call to actions."  We give the consumer a reason to contact your business.

Does Your Website Capture the Eye of Your Audience?

You only have a few seconds to capture your audience.  Most Internet traffic that comes to your website will make a decision about looking deeper into your site within a few short seconds. If you can't get your traffic to spend at least 10 seconds on your site, they will probably not click through to another page on your site and thus be considered a bounce.  One of the most important aspects of website design is be able to catch the eye of your audience and give them pause long enough to look at your site.  Graphic Design plays a key role in web design.

Is Your Name Address and Phone (NAP) easily found on the home page?

Your audience doesn't need to hunt for your most important information like your "contact us" button or your special offers and call to actions, so make sure you can establish your unique position without making your audience hunt to find it.

Does Your Site Have a Clear and Compelling Call to Action?

Once you connect with your audience, there needs to be something that tells them what to do next. There needs to be a compelling reason for the consumer to contact you, such as, "Download Report Now," "Buy Now," "Free Sample," "Join our Mailing List," or "Sign up for a Free Trial."  These are just a few examples of your unique selling position.

Should You Create Your Own Website?

What You Need to Know Before You Start

If you've been searching for new ways to market your business, creating a website is essential. Not only will a website draw in more customers, but it will enable your current customers to order online, stay updated on specials, and even download coupons. Unfortunately, many business owners aren't sure how to create their own website or even if they should. After all, is having a Facebook page good enough? Is it important to have an online shopping cart service? What about other social media sites? Are those important? Before you make any big decisions about the future of your company's online presence, there are a few things that you need to think about.

First off, consider your target clientele. Are most of your customers retirees who don't use social media sites? Does your client base consist of teenagers who don't tend to browse regular websites? The age of your client base plays a huge role in determining how you market to your customers online. Older adults will be more apt to shop through a website than a Facebook page, while younger clients will be more interested in checking out your social media sites for the best deals and coupons.

It's also important that you consider how much time you have to dedicate to the creation of a website. Developing, maintaining, and fixing websites can take a lot of time. If you don't have a history in web design, the process can be complicated and overwhelming. While updating your social media profiles takes less time than designing a full website, you'll have to be more consistent. For example, if you decide to create a company Twitter page, you can't simply create the page and let it sit. You'll need to be dedicated to actively updating the page every day.

If you don't have the time to dedicate to developing your own website or social media platforms, creating your own website might not be right for your company. Instead, you'll want to consider hiring a web designer, a content creator, and a social media manager. Your web designer will set up your website, design your graphics, and create a space where users can shop online with ease. Your content creator will ensure that each page of your website contains full, rich information designed to entice your buyers. Finally, your social media manager will be responsible for updating your social media profiles on a daily basis. This includes not only posting on your profiles, but also responding to client questions.

If you're computer-savvy and ready for anything, you might find that you enjoy the challenge of developing your own site. You'll have the freedom to choose your own graphics and create your own content. You may even love getting to interact with your clients on a daily basis. Additionally, creating your own website will save you money since you won't have to hire someone to develop the site for you.

Remember that no matter what you decide, it's important to consider all of your options. At the end of the day, you shouldn't be worried that you had to hire someone to help you. Just be glad that you're focusing on pleasing your clients and giving them the best possible experience when they deal with your organization.

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Web Design

If you need a new website, we can show you how a fully optimized, responsive website can help your business grow. Or if you have an existing website that you would like to increase your traffic flow to a sufficient level that your site generates qualified leads on a regular basis, then please fill out the form below and let Global Market Force help you create your online presence.
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